An entrepreneur at heart, Nicolas has always had a head full of ideas. It was in 2006, having had a first catastrophic business experience, that he decided to found Pur Vodka. Today, he is the head of one of the largest spirits companies in Canada, renowned internationally. Its commitment to the entrepreneurial cause and its various projects are on the rise. In 2019 Nicolas officially launches his 2nd book: Long live crazy ideas. The purpose of the video was to recap the event, which was very moving, and to announce the book’s release in stores!