L’Émouleur - lames japonaises d'exception

Our Content Strategy for L’Émouleur, lames japonaises d'exception

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The project

Located in the heart of elegant Laurier Avenue West, L’Émouleur is an upscale boutique whose enticing window has been making passers-by salivate since its opening.

This video was to demonstrate the quality of the knife in the hands of a chef of the height of Olivier Vigneault, chef and partner of the Jatoba restaurant.

The biggest challenge during the shooting of this video was the part of the shoot on duty because everything moves extremely fast and having beautiful shots becomes complex.

L’Émouleur - lames japonaises d'exception x Jatoba Restaurant

L'Émouleur x Jatoba

Blade quality, with tomatoes

Knife unboxing

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