Canadian Red Cross


The project

The Canadian Red Cross Society is a Canadian humanitarian charity and one of 192 national Red Cross and Red Crescent societies. The organization receives funding from both private donations and Canadian government departments. The Canadian Red Cross launched the “Au cœur de l’urgence” campaign, the honorary presidents of which is made up of Ms. Johanne Duhaime, vice-president of the Desjardins movement, Mr. David Murray, executive vice-president at Hydro-Québec and Pascal Mathieu vice-president of the Canadian Red Cross, was a major fundraiser for Red Cross volunteers.

The strategy for this mandate was made by : Agence Canidé

David Murray Vice-president Hydro-Québec

Johanne Duhaime Vice-president Desjardins

Pascal Mathieu vice-president Canadian Red Cross

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